
All Rights Reserved #InternationalWomensDay #IWD2019 #Equality #Nike #SerenaWilliams #apta_se #wiedenkennedyĪPTA tar ansvar hela vägen & ska vara ledande i genomförande av Agenda 2030. “It's only crazy until you do it – Just do it” Pictures from NIKE Dream Crazier by W+K Portland © 2019 Nike, Inc. APTA’s heart beats extra fast for Nike since a successful recruitment of Communications Manager to NIKE’s European Headquarter in Hilversum (NL). APTA is fighting these kinds of damaging perceptions by raising awareness and always engaging with these situations as they may arise. ”Crazy, crazy, crazy, crazy and crazy.” Thank you Serena Williams and NIKE for calling out this double standard. Women may be penalised for acting overly "emotional", "hysterical" or "aggressive" in some situations, but men in the same will instead be praised as "passionate” or “outspoken”. This difference in perception often hurts women's advancement in the workplace. “Dramatic”, “nuts”, “delusional”, “unhinged”, “hysterical”, “irrational” and “crazy”, are used to describe women showing emotion at work.
#Apta 2020 vision full#
With the powerful, inspiring and breath-taking Dream Crazier by Nike, narrated by Serena Williams, APTA is today campaigning for greater progress towards full gender equality and against the double standards women face at work. Natural ability to acquire knowledge or skill.ĪPTA's office is situated at Östermalmstorg 5, 1st Floor, Stockholm, Sweden Determination: the wherewithal to fight for difficult goals despite challenges and to bounce back from adversityġ.

#Apta 2020 vision professional#

Media & Entertainment, Digital & Online.Consumer Products / FMCG, Marketing, PR & Communication, Retail & Apparel,.APTA covers the Nordic region and is based in Stockholm. APTA is a business oriented and client focused Executive Search firm, performing value creating assignments within recruitment and interim solutions of Management positions and other Key positions.
